Social media marketing (SMM) is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone”. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media”, rather than use marketer-prepared advertising copy. Our packages are custom built to help you with initial account setup, optimize existing accounts, and create compelling content to circulate via social media to drive relevant traffic to your website. The Social Media Marketing plans we offer include marketing methods such as profile forum posting, microblogging, video marketing, and social news distribution which gives assured results.
The marketing model we develop for your company will involve the following steps:
- Selection of the potential social networks to use;
- Setting out a financial plan;
- Selection of target market(s);
- Selection of the products, services, brand(s) or company messages which will be promoted;
- Performance measures for the social media strategy such as evaluation, data analytics, etc.